The Rise Of Liquid Death Decoded- SCRIPTED

Welcome to the world of Liquid Death - a unique company that is disrupting the way we think about water. With its sleek and edgy packaging in a tall boy can, Liquid Death is a brand that stands out from the rest. Liquid Death is all about design and packaging, The problem began when rock musicians or artists felt a little awkward while sipping water in normal cups while performing in a concert.

Liquid Death was founded by the Duo Mike Cessario and Jaren Smith in the year 2017. It is more than just a pretty face - it become a trailblazer in the market, setting a new standard for water brands worldwide.

One thing that made Liquid Death is its insane design and packaging. They launched their first commercial on youtube which went viral. This was a huge milestone and a stepping stone to Liquid Death's success.

Reference: CNBC

SCRIPT - Liquid Death:

Liquid Death journey is decoded using the SCRIPT framework, which serves as the foundation for its unprecedented growth and impact. Let's dive deeper into each element of this remarkable success story:

In Our SCRIPT We are going to Use the Variables

S - Segment

I - Innovation

P - Portfolio

T - Traction

Segmentation:

Liquid Death had a total raised 200M in 7 rounds with the last two rounds of 75M and 70M in the year 2022 by Whitney Cummings and Science and Nation Entertainment Inc. being the major investors. They have also invested in similar companies like Empirical Spirits and Off-limits.

Innovation:

Liquid Death's innovation lies in its unique approach to packaging and marketing. They have disrupted the traditional water industry by packaging their mountain water in tallboy-style aluminum cans, which not only stand out on the shelves but are also more Environmentally friendly than plastic bottles.

Liquid Death's USP is its ability to create a cult-like following through its distinctive branding and packaging. The founders were inspired to create Liquid Death after noticing that concert performers often chose to drink water instead of energy drinks. They also observed that these performers would pour water into empty cans to give the appearance of drinking something more exciting, which sparked the idea of packaging water in aluminum cans.

Their "Death to Plastic" messaging and punk rock aesthetic appeal to a young and rebellious demographic who are looking for something different in their beverages. They have successfully created a community of loyal customers who not only enjoy the taste of their water but also identify with the brand's values and ethos.

Portfolio:

Mike Cessario, is a former creative director who had previously worked with major brands such as Netflix, Adidas, and MTV. Cessario's experience in branding and marketing was instrumental in creating Liquid Death's distinctive identity. He had founded another company called Thirstie, which was an online marketplace for alcohol delivery.

Jared Smith, another co-founder of Liquid Death, brought his experience in the beverage industry to the table. Before joining Liquid Death, Smith had worked as a beer distributor.

Together, Cessario and Smith have been able to create a winning combination of marketing expertise and industry knowledge, which has enabled Liquid Death to quickly establish itself as a major player in the beverage industry.

Traction:

Liquid Death has been gaining traction since its launch, with impressive growth figures and a loyal customer base. It all started with the commercial they released on YouTube. The product didn’t exist yet, but they have built a 3D model of it and released it. The commercial went viral. The video ended up getting millions of views with almost 4.9M views to date.

Overall, Liquid Death's success is a testament to the power of disruption and creativity in the business world. By thinking outside the box and challenging the norms of the beverage industry, they have been able to carve out a unique niche for themselves and build a loyal customer base. As they continue to grow and expand their offerings, it will be exciting to see how Liquid Death continues to innovate and push the boundaries of what it means to be a beverage brand in the 21st century.

So Based on these Variables We Have SCRIPTED the Art of Fundraising behind the Scenes with Bluelearn and If you got a minimum of two or more variables from SCRIPT, It is assured that you can Raise Funds Easily. Check out the SCRIPT Frame Work to Know more.

Liquid Death stands as a symbol of design and marketing. It redefines the spectrum of entrepreneurship as you can even sell water if you know a problem. Liquid Death today is redefining the landscape of package water and its applications starting from concerts to public seminars. It Inspires entrepreneurs to make this world a better place.

References:

• https://liquiddeath.com/en-in

• https://www.fastcompany.com/90371888/bottled-waters-next-trick-is-making-the-bottle-disappear

• https://tracxn.com/d/companies/liquid-death/__d1DQa73B4lbDATSD8ykdNGMVacSrf5Vz1R0v00egFMc

• https://www.eater.com/22814834/liquid-death-water-sparkling-bottled-water-canned

• https://www.crunchbase.com/organization/liquid-death-mountain-water

• https://www.linkedin.com/in/mikecessario

Disclaimer: All these contents are published under SCRIPT and are truly meant for Educational Purposes Only, The information which is displayed here is based on Facts, data, and Assumptions. This Post is not meant to disrespect anyone, if you feel any objections please contact jasper.ji@xrosstalk.com.