SCRIPT
FRAME WORK
The Frame Work
When it Comes to Fundraising Just like Every Investor, Angels and VC's have their own Investment thesis and niche, Every Company has it's own Valuation Properties and Fundraising Methods. In SCRIPT FRAME We Believe Funding to a Early Stage Startup Happens by using any of these 6 Elements. SCRIPT Stands for
​
S - Segment
C - Community
R - Revenue
I - Innovation
P - Portfolio
T - Traction
​
​Segment:
You Must be very Clear about your Investor Segment which Segment your startup falls in and be aware about your competitors in your Segment let's say if your competitor holds the major market in your segment then Raising funds tends to be a bit of a challenge
​
Community:
You and Your Startup should be a part of well Reputed Community or Network like NASCOM, TIE, ANGEL NETWORK, IIT, TAMILPRENEUR or SEQUIOA. Getting your Start up Incubated or joining an Accelerator can give you Good Investor Contacts and can gain their Trust Better
​
Revenue:
If your startup is Generating Revenue then there is a high chance you are highly eligible for getting funds especially in Indian eco system. Sometimes it's about the numbers in your ARR and MRR and sometimes it's about your Business Model being proven
​
Innovation:
It doesn't matter whether you are building a Product based or Service Based Business Tech Innovation is essential. Integrating Latest Tech into your business gives you competitive advantage which every investor prefers.
​
Portfolio:
As Founder with a Good Team, It is necessary that your team has a very Good Portfolio before building your start-up. Investors tend to depend on Experts as Founders so it could be your Previous high profile Job or that interesting Side Project you did before or it could even be your Previous startups or Projects, Adding value to your profile is very important while Fundraising.
​
Traction:
There is no Measurement without Traction. A Good Traction shows a good combination of GTM and MVP. Make sure your Business as a Good Traction and Good Feedback from your early Users or Customers so that You don't have to negotiate too much with your investor. The Secret behind every Good Metric is a Good Traction
The Home Work
If you are a Early Stage Founder and Who is Raising Funds for your Start up. Make use of SCRIPT. However it's not necessary that you get all the elements of Fundraising Right, if you are able to Score any one or two elements right then it's a guarantee that you can easily secure your early rounds of funds from your Investors.​
​
Try Your SCRIPT for Free Today!
Segment:
Before We began your Fundraising experience take a list of Investors and VCs who might be interested to invest in your start up space and also get a good knowledge about the existing market players and their market share and how you are going to penetrate the market be successful.
​
Community:
Get involved with communities, Whiling joining Communities make sure the community, incubator or Accelerator has good network of founders, entrepreneurs and investors and also has the right resources for your Startup to grow with. Resources, opportunity and Network determine the quality of the community
​
Revenue:
It's not about the profits and losses, it's about the Business model and market sustainability make sure you have good numbers on your finances before getting into fundraising. however If you are Pre-Revenue start up, you have to give confidence on your future paying potential customer base similar to your competitors to bring conviction among the investor
​
Innovation:
Your innovation is your Primary entry barrier for your competitors in the market. make sure you got a innovative Business model in terms of Service based Business or innovative enhancement in terms of Product based Business. Remember Innovation plays a vital role in your Startup Scalability. Having a Good tech innovation behind your Business is highly recommended.
​
Portfolio:
Having a Good Experience is a added on BOOST towards fundraising, it could be your reputed Educational Institution that you graduated or been a part of. it could your high Status role you could have worked on or it could be the high paying job you might Quit or It could also be the famous company you had been a part of. All these Qualities will certainly help you. If you are a Student Entrepreneur it is necessary that your College/school activities should be remarkable or your previous projects and contribution should be exception for your investors to be impressed with.
​
Traction:
A Good Traction metric is inevitable for Funding to happen, these numbers change from Startup niche to niche so make sure you get good enough traction compared to your competitors in your field. A Good Traction shows a Good market response from your target audience and brings better understating about your GTM, MVP and your Vision for your Startup future to your initial Investors and VCs.